Media and Culture

Media & Culture

(c) Bedford/St. Martins bedfordstmartins.com 1-457-62096-0 / 978-1-457-62096-6

(c) Bedford/St. Martins bedfordstmartins.com 1-457-62096-0 / 978-1-457-62096-6

MASS MEDIA AND
THE CULTURAL LANDSCAPE

Mass
Communication
A Critical Approach
6
Culture and the
development of Mass
Communication
11
Mass Media and
the Process of
Communication
18
Surveying the Cultural
Landscape
29
Critiquing Media and
Culture

On Halloween eve in 2010â€"right before the
nations midterm electionsâ€"Jon Stewart and
Stephen Colbert, frivolity Centrals popular
fake- news anchors, held a go on to Restore
Sanity and/or Fear on the Mall in Washington,
D.C. News media estimates of the tug for this
comedic extravaganza ranged from 200,000
to 300,000 (although Colbert said it was closer
to six billion). The rally some(prenominal) satirized and criticized the loud partisan pundits on the Right and
Left who run the nations political debates.
The rally also took accept at the news media, especially cable news outlets interchangeable MSNBC and Fox
News, where much of these partisan debates
play out by promoting larn?ict over compromise.
On Twitter, a former Newsweek reporter said
that the Rally to Restore Sanity turn[ed] out to
be historys largest act of press criticism.



1

CHAPTER 1 ? MASS COMMUNICATION

(c) Bedford/St. Martins bedfordstmartins.com 1-457-62096-0 / 978-1-457-62096-6

3

MASS COMMUNICATION

It is commonplace to hear complaints about
the mean-spirited partisanship that
thrives in our politics and news media.
A key reason for the recent rise of partisanship in todays news media is economics. In the nineteenth degree centigrade and
far into the twentieth century, newspapers and then TV news strove for objectiveness or neutrality, muting their political
viewpoints to appeal to the broadest
possible audience. However, in todays
break marketplace (where we now
have more and more media options),
newspapers and TV news have lost a
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