Going for the Look

In this society we all live in today, where somatogenic appearance is emphasized more than inner beauty businesses attain realize how to use that view to their advantage. They gull researched at trends and realized its a money maker to hire those with outside beauty. However since certain businesses are only hiring concourse with look to give out the image, its been questioned whether businesses are discriminating. In the article Going for the look, but risking discrepancy. by Steven Greenhouse it states that hiring attractive mass by their looks is not illegal, but discriminating on the backside of age, sex, and ethnicity is. Companies cannot help it that only certain people with the looks fit their marketing image and their hiring strategies isnt discriminating because they have nothing against people except to sell their products. Although it may seem as discrimination in only hiring people with the companies look, I agree with Cohen that its a smart move to hire people establish on their image because its a strategy to conk out customers to acquire their products.
Image plays and important role in the mould world, it can determine how much certain products can be sold. The difference in prices of the clothes sold in Walmart compared to Hollister.



For example, when you passport into places that look cheap, something you wear upont wanna see yourself wearing, you dont feel so fresh. However in designer stores such(prenominal) like Hollister you have posters and other advertisements so you can buy their product and when you purchase their product you feel like a millionaire. Because of this businesses can make a lot of money from items that dont take much to produce but have a blank t-shirt and print a blemish to the blank shirt. Now that a blank t-shirt turns into a high good quality product the brand tells you that your in with the looks like those who work for the company.
Looks are attractive to the eyes, its a humans nature since its the strongest sense and will not likely change...If you want to get a full essay, assemble it on our website: Orderessay



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