American Airlines.

The Compevery

AMR Corporation

AMR Corporations operations shine almost entirely in the product line duct industry. American Airlines, Inc, AMRs principal subsidiary, is the largest air carrier in the world, the source to offer passengers frequent-flier miles, and the first major airline to hire a female pilot. In April 2001, American Airlines, Inc. purchased substantially all of the assets and fabricated certain liabilities of Trans World Airlines, Inc. (TWA). At the end of 2001, American (including TWA) provided schedule jet service to more than 161 destinations throughout North America, the Caribbean, Latin America, Europe and the Pacific. American is also a scheduled air freight carrier, providing a full range of freight and office services to shippers throughout its system.

No Stranger to Crisises

There is perhaps no other company in the history of the U.S. economy that has suffered as many crisis situations as American Airlines has in the past a few(prenominal) years. In 2001 alone, the company had to deal with the September 11 terrorist attacks, the separate of a flight two months later, and a hijacker attempting to set forth the plane with a shoe bomb.



In affixition to those crisises, add the business acquisition and integration of TWA line into the companys operations, and the outcome is a situation in which American Airlines was faced with almost insuperable challenges to maintain its corporate reputation and brand.

Despite the adversity, American Airlines had always do sure to maintain a plan for almost any crisis situation. When the September 11 terrorist attacks and Flight 587 crash occurred, the collective state-supported relations team sprang into action, tapping checklists identified in the crisis plan. In the fall of 2001, AA faced a financial crisis as travelers stayed home, resulting in furloughs and figure cuts. The airline had a plan in place to trammel a constant...

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