University of Phoenix
Class merchandise 571
Group MKT/571MBA10
August 10, 2010
Work Shop One
unstained Airlines
This composition is to address the marketing challenges that Classic Airlines is facing. I will father with a background of the company and the situation they have arrange themselves in. I will then discuss the issues and opportunities faced by Classic Airline and finish with a conclusion.
Classic Airlines is ranked as the fifth largest air passage in the world and has 25 years of experience, however they are not immune to the pressures brought on from the competition. The competitive pressure compound by the increased lower fares has combined to cause passenger revenue to drop. There are five environmental forces that a business must monitor. First is social, the second is frugal, third is technological, one-fourth is competitive and fifth is regulatory. If a company can key out the trends related to each of these forces the business can develop and proceed a successful marketing program (Kerin). Due to the economic issues of the world and the September 11th attack the air passage industry has been tally exceptionally hard worldwide.
Situation:
Due to the increased uncertainty about flying there has been many an(prenominal) concerned in the investment community watching the airline industry. Over the last few years consumers confidence has been wavering. Classic Airlines rewards programs have declined collectable to the lower number of reward members and the decrease number of flights. Their customers that have always been loyal are without delay unhappy and are shopping the market for other alternatives. And due to the rising constitute of labor and fuel Classic Airlines mogul to compete for or offer value perked programs to appeal to the stag flier. And now Classic Airlines is now facing a mandated cost reduction which is to take place over the next...
If you want to get a full essay, wisit our page: write my essay .
No comments:
Post a Comment