Environmental Scanning

Environmental Scanning This paper will discuss environmental scanning, marketing procedures, and describe how the environment affects marketing in proportion to the automobile detailing line of reasoning. Environmental scanning is the process in which a firm continually collects and evaluates information about its remote environment. There are six main categories of environmental information to consider when evaluating marketing decisions. These are social forces, demographic forces, economic forces, technological forces, political and legal forces, and competitive forces.

SOCIAL FORCES: electromotive force customers in the automobile detailing wrinkle include both car dealerships and private customers such as families. DEMOGRAPHIC FORCES: The more or less important demographic force affecting the detailing business is the location of people. There is a better chance for business in a commercialized area with dealerships, than in a residential area with families. ECONOMIC FORCES: The automobile industry ne...If you exigency to get a full essay, order it on our website: Orderessay

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