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Giorgi Murusidze Dr. Paul Wilson MBA 580.60 November 11, 2010 Ben & Jerrys Meltdown in Moscow When Ben & Jerrys entered in Russia, in that location were several risks. First, thither was spirited policy-making risk. The Soviet Union was newly broken when Ben & Jerrys started their new pretend in Russia, and the Cold War was consummate between Russia and fall in States of the States as well. Accordingly, Russian political system was excuse communist. Russian politics were communists and they did not hold up the democratic system. America still was seemed as an enemy for Russian people. Inside Russia, the frugal and the political situation was confusing and unstable, as well as in several countries around Russia. at that place were deteriorated political and scotch situations between Russia and roughly post Soviet countries. Second, social risks were similarly highschool. At that time, crime had a high rate in Russia. There was as well runaw ay corruption that distorts the economy or social stability. Finally, there was social tension privileged Russia, and also in the neighbor countries of Russia. In 1994, the ethnic tension inside Russia escalated into the state of war between Russians and Chechens. Therefore, this war directly modify to the stinting situation in Russia and affected foreign barteres as well.

The jeopardise could be a serious idea if owners and managers of Ben & Jerrys would pick up known some factors. They did not have any experience on the job(p) in such unstable and high politically unassured terra firma as Russia. They were not prepared to do business in such an unfamiliar society. They also did not foresee that in Russia, ! corruption had high rate and most businesses there were through with underground system of payoffs bribes. Instead of relying on spontaneous approach, they had to throw away some real analysis. They did not observe that in Russia, there was a high bureaucratic system and formula procedures that were found on bribery. They also were ethno centered because they opened American...If you penury to pick out a full essay, order it on our website: OrderEssay.net

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