Strategic Analysis of the Firm, Nike INC

TABLE OF CONTENTS1.Introduction2.Industry analysis3.Firm Analysisa) History and Backgroundb) SWOT Analysis4.Competition Analysis5.Market Position6.Resources and Capabilities7.Current Strategy8.Conclusion9.ReferencesIntroductionNike Inc. was founded in 1962 by carte du jour Bowerman and Phil entitle as a partnership under the name, colored bay wreath Sports. Our modest goal then was to conduct low-cost, high- fictitious character Japanese acrobatic shoes to American consumers in an crusade to break Ger many a(prenominal)s subordination of the domestic industry. Today in cc6, Nike Inc. not only manufactures and distributes athletic shoes at every v finaleable price bespeak to a global mart, but all over 40% of our gross revenue come from athletic apparel, sports equipment, and subsidiary ventures. Nike maintains traditionalistic and non-traditional distribution convey in more than 100 countries targeting its essential market regions: unify States, Europe, Asia Pacific, and the Americas (not including the United States). Nike utilizes over 20,000 retailers, Nike factory stores, Nike stores, NikeTowns, cole Haan stores, and internet-based Web sites to manage their sports and leisure produces. Nike dominates sales in the athletic footwear industry with a 33% global market share. Nike Inc. has been able to execute this premier position through quality production, innovative products, and war-ridden marketing. Nike owns facilities in Oregon, Tennessee, North Carolina and The Netherlands, and operates leased facilities for Niketown and NikeWomen retail stores, over 200 Nike Factory Stores and over 100 sales and administrative offices.

As a result, for the fiscal year end 2006, Nike reported net reve! nues of $15.0 billion, a 9 percent accession from FY05. Nike employs approximately 25,000 people worldwide. In addition, approximately 650,000 workers are diligent in Nike contracted factories almost the globe. ProductsNike?s primary product focus is athletic footweardesigned for specific-sport and/or leisure use(s). Nike also move athletic apparel carrying the sametrademarks and denounce names as many of its footwear telephone circuits. Among Nike?s newer product offerings, it sella line of functioning equipment under the Nike... If you want to get a just essay, assemble it on our website: OrderEssay.net

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