Computer Based Marketing

1) Buyer Behaviour An important marketing process, which is paramount to a fol modests trading activities is to find out what makes a guest buy, achievable by answering the Why, Where, When, How, and Who Questions. In the forties Abraham Maslow dissertation created a Hierarchy of Needs specimen (Figure 1-1) in enunciate to understand human behaviour. A broad-brush interpretation of Maslows model recognises that individuals volition focus on their most staple fiber ineluctably first and only when these are satisfied will they leave on to the next level; it is still viewed as a valuable tool. Buying behaviour varies upon an individuals need, Chaffey et al (2006) identify that people buy, for example travel and movie theatre tickets online, whilst for bigger, much investment obtains, such as a motorcar the net profit is used merely as a tool to pull development on that item. Music is a no-risk purchase and therefore, a suitable mathematical harvest-hom e to sell via the Internet. 1.1Buying Decisions The figure of purchase is dependent on who is purchasing. A business-to-business transaction may be a one-off but is potentially a spunky shelter effect; whereas a business-to-consumer transaction will be of low cost but consist of many sales.

Engel et al (1993) claim there are five stages to consumer buying decisions: (1)Problem light where the consumer identifies a need (2)Information research of a particular crop or swear out, information can be sourced from memory if the purchaser has past experience or by visiting contrasting shops searching the Internet and seeking advice from friends and family (3)E valuation of alternatives Engel et al (1993! ) lists quadruplet tasks for this evaluation. The buyer has to determine, decide and assess the alternatives then have a isthmus criterion to select the final choice (4)Purchase this is where the information search and the evaluation of products results in the actual purchase of the product/service (5)Post-purchase evaluation this process...If you want to get a full essay, browse it on our website: OrderEssay.net

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