Kodak Case Studies

Problem statement: From the case study given, it was better(p) summarized the to a lower rear following points to ponder in regards of the problem statement: 1) sluggish reception to the changes in customer needs, trends and the buying patterns- industrial and moneymaking(prenominal) sectors, failed to benefit in digital- camera technologies. It the early days of Kodak fruit festerings, it was best to categorized Kodak as the pioneers of photographic devices, which requires the usage of films and manually substantial at Kodaks kiosk. However, in later century, the development of digital-based technologies took place and consumers preference had also evolved from conventional photographic method to digital based. This trend however had massively existence miss by Kodak management team, on the basis on maintaining the substance business strategies (imaging and technical technologies) in Kodak. Thus, such speechless reaction to evolved as to cate r the current preferences of consumer had fall out the failure of Kodak as to capitalized much larger market share in digital-based technologies in personalized cameras.

2) Stiff competition from Fuji and Agfa, aspiration producers resembling Sony and Nikon kept innovated with advance digitalized technologies such as hardihood and smile detection and in camera red-eye furbish up features installed in their digital-cameras. Kodak had been giving way out and succumbed to its rivalry competitors- Agfe- Greaver- a cluster of German-based producers, and to Fuji photo film, originated from Japan. Due to the high organize of innovation programme by these two main com petitors, Kodak had patch up much of a fol! lower instead of the pack liberation leader in introducing new ideas, innovated products in the market, which eventually lead to the dismissals of notice association of Kodak, in the perspective of consumers. Even to a greater extent gibe insult to the situation; Kodak had to stop the product pull out on one of its digital-based camera due to lukewarm reaction from the market. The lack...If you necessity to get a full essay, order it on our website: OrderEssay.net

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