Big Mac's Supply Chain Success

Big Macs cater chain success The seed of McDonalds success was sown in 1990 - six years in the first place it started its essential operations. Sanjeev Bhar traces its supply chain management that played a lively role in its growth. About two decades ago, the QSR wouldnt have meant oftentimes to the Indian F&B segment. Today, the acronym has been seamlessly absorbed in the manufacturing lingo. McDonalds, arguably, one of the first brands that left a strong impression on the Indian QSR history, has much to do with this. And its success is assign to its well-established supply management chain. According to Vikram Bakshi, managing director and joint surmise partner of McDonalds India (North & East), the c eitherer-out invested about Rs 400 crore even before its first restaurant commenced operations in October 1996. We had to ensure that we had the back-end joined up to the farm level for delivery commitment. The company too deployed the latest state-of-the-art solid food processing technology for having a sound supply chain. The transition towards the latest technology, which has been subsequently observe in other QSRs as well, changed the Indian fast food scenario to match international standards. Tracing its success path McDonalds had been working critically on its supply chain part.

Considering, an international brand severe to make inroads into the Indian consciousness, its Indian supplier partners were developed in such a manner that made them stay with the company from the beginning. Bakshi explains, The success of McDonalds India is a result of its commitment to sourcing almost all its products from within the country. For this purpose, it has developed local Indian businesses, which can supply them the highest quality products required for their Indian operations. As per todays standings, McDonalds India kit and caboodle with as many as 38 Indian suppliers on a long-term basis, besides several others standalone restaurants working with it, for variant requirements. In the supply chain... If you want to get a serious essay, order it on our website: Orderessay

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