Company Marketing Plan

The Trex ships company Marketing Plan 1) Executive Summary The following document provides an in shrewdness look at the performance and strengths of the Trex Company and the products shortly offered. The end user of the products offered, are looked at in depth to give a better understanding and direction for proximo marketing efforts. The marketing suggestions and directions provided will help the Trex Company to fall out its status as a leader into the future. 2) Company Description Trex Company is an innovative company that combines recycled plastic and wood to provide a composite wood alternative for decking, trim, and fencing. The company is a leader in its industry providing materials made of 95% recycled materials that would otherwise prepare unused in landfills. Since the companys formation in 1996 it has become the largest manufacturer of alternative wood building products in the country. Products offered by the company not only appeal to the consumer because of its discolor movement participation and awards, but also provides low sustainment and value to consumers (Trex Company Inc., 2009). 3) Strategic Focus & Plan A. committee/Vision Trex Company is committed to providing quality and value to its customers while finished innovation, makes a stand for environmental responsibility and improvement.

B. Goals Trex is committed to lodge providing quality materials that are economically attainable to a bigger consumer market. C. Core Competency and Sustainable Competitive Advantage Trex Company is the largest originator of alternative decking, railing, trim, and fencing products in the United States (Trex Company Inc., 2009). 4) Situational Analysis D. work up Analysis Strengths The Trex Company is an innovator using recycled materials in the creation of the products offered to the consumer. by its innovations Trex demonstrates awareness of the environment through its socially responsible... If you want to get a full essay, order it on our website: Orderessay

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