Consumer Behavior Audit

Physical environment Store Location Woolworths stores are ascertain around Central business districts. Most of their stores are set(p) in places that are busy such as shop malls. How ever for the gimmick of customers Woolworths introduced Woolworths food outlets near Engen Garages for the convenience of shopping a limited Woolworths food offering, 24 hours a day at a convenient fixing .This was to cater for the consumer who shop for convinience.These kind of consumers are always on the go. Statistics show that people are making shorter, to a greater extent sponsor visits to supermarkets and therefore admit stores that are easy and quick to access. This need for convenience is the driving force behind Woolworths extremely ready new store roll-out programme.. For those of their customers who work full-time, opening hours in more of their stores have been significantly extended. In two stores, Woolworths has trailed in-store pharmacies in 2007, convey an even more convenient offering to customers.

Interior décor Woolworths aims to provide a high level of customer inspection and repair and is constantly seeking ways in which to enhance customers in-store experience. recent developments include areas for beauty treatments and massages in a small itemise of their stores, the complete re-design of their beauty displays to make testing and sampling easier and more effective and, an increased focus on service passim the chain. Social Environment Demographics Customers who shop at Woolworths are of different kinds.How ever the only thing that combine them is the quest for quality products. If you sine qua non to get a full essay, order it on our website: Orderessay

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