Key External Environment Analysis

CONTENTS 1. EXECUTIVE SUMMARY-------------------------------------------------------------3 2. INTRODUCTION------------------------------------------------------------------------4 3. PESTLE ANALYSIS-------------------------------------------------------------------5 4. PORTERS FIVE FORCES-----------------------------------------------------------7 5. WAITROSE STRATEGY--------------------------------------------------------------9 6. IMPLICATIONS OF CHANGES FOR WAITROSE PLANNING-----------10 7. CONCLUSION---------------------------------------------------------------------------11 8. REFERENCES---------------------------------------------------------------------------11 SUMMARY The of import objective of this paper is to analyze changes and their implications for Waitrose and comment on be after strategies to be adopted and applied for the improvement of the companys performance. To achieve this objective, two models namely PESTLE and Porters Five Forces have been applied.

The main issues identified in this paper include the following: ? The advent of the Policy planning guidance ? wellness/Environmental standards and organic food ? Corporate social responsibility ? Marketing and online shopping ? stinting recession and Waitroses strategies ? Competition among firms The analysis has shown that Waitrose is strategically planning in order to face the challenges of the current political and stinting setbacks. However, it is notable that Waitrose has made progress in dealing with nigh issues such as the enhancement of product quality and services. in conclusion this paper concludes that Waitrose is taking steps in fulfilling its long termination objectives and the company is determined to meet the consumers expectations. 1.0 Introduction This paper discusses external factors bear upon Waitrose and analyzes the changes and their implications in strategic planning. Waitrose was... If you want to get a affluent essay, order it on our website: Orderessay

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