Mlf Design

We want one ? please!!! Yes, thats how it all started. I put up always been designing my own app arel ? and on umpteen occasions friends, neighbours and colleagues ready talked me into making something for them too. May 2002 I terminate a year-long course in the manufacturing of haute-c come onure and ready-to-wear clothing. The course withal made me capable of designing my own sew-ing patterns ? opening up a wide range of opportunities. One of these going from avocation into real business. This paper is exploring the marketing-related issues of going into business with MLF De-sign. The Product I elucidate all sorts of ladies wear except lingerie - standard-sized-garments or garments in-dividually tailored. They mickle be divided in the following categories: MATERIAL snipADJUSTMENT (If individually fitted)EFFECT OF ADJUSTMENT fleece, wool, cotton, stretchJackets, cardigans, t-shirts, light skirts kidskinMinor - major cotton, stretchShirtsmajormajor Satin, silk, cotton, flaxDresses, trousersmajormajor Fig.1 All garments trick be individually decorated ? which means that they will be unique ? even though no individual able have been done (attachment A) MARKETING SITUATION ANALYSIS.

MARKET: Since I make both ready-to-wear clothing and tailored clothing there are two relevant main market segments. Ready-to-wear market segment: The segment is selling oriented. Products sell are both low, median(a) and high priced - the higher the price, the more than focused on the brand (exam-ples: low price: Vero Moda, medium priced: Esprit/InWear, high priced: By Malene Birger/Sand/MUUS) Product Life vibration: Mature Adjusted/tailor-made market segment: The segment is labor oriented. Product Life Cycle: Introduction Clothing is essentially a necessity but the products sold in this market are not necessary products. In Denmark most people have more clothes than they would be able to wear out in a decade. Therefore the major issue... If you want to originate a full essay, order it on our website: Orderessay

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