Positioning Strategy for Starbucks in the Netherlands

?INTRODUCTION As exports and imports of goods and services both account for over 60% of nominal GDP, the life-blood of Dutch prosperity is foreign trade. Because of its internally-oriented characteristics, Netherlands has the embedded finishing that welcomes diversified products or services from the world, while in virtually other countries in the EU, for instance, France or Italy, micturate ultimate self-conceit for their own culture, especially for the product that I am preparation to introduceâ€" drinking chocolate. Being an everyday coffee-drinker, it is particularly interesting for me to hit the books whether the coffee company that represents the U.S. will be successful when get into the Dutch market. ?NEW MARKET BACKGROUND ?Economic Background The openness of the Dutch economy is reflected in attracting foreign companies. Favorable tax intervention for profits earned by multinationals has boosted Netherlands attraction as a location for foreign direct investment (FDI). Moreover, international comparisons of the major economies have consistently ranked the Netherlands as one of the most attractive destinations for FDI. Investment initiatives have attracted a wide intermixture of foreign firms in recent years, including Polaroid, Fuji, Nissan, Amsco, and Rank Xerox…etc.

With the openness and advancement of the Dutch economy, I believe Starbucks has strong incentives to precede the Dutch market. ?Geographic / Demographic Background Geographically, the Netherlands is the gateway to Europe, with a well-established and get along logistics infrastructure ideal for shipping and distributing products. Rotterdam is Europes largest port, treatment twice as much as its nearest European rival, Antwerp. The ports industrial and distribution activities generate yearly added value to around 10% of Dutch GDP. Historically, the Dutch have a strong tradition of dealing in coffee; they have been supplying coffee to Europe for centuries, and introduced coffee to the States in 1660. With 484 inhabitants per sq km of... If you want to get a well(p) essay, order it on our website: Orderessay

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