How Far Can Experimental Techniques Go In Helping Us Understand The Nature Of Contemporary Media-politics Relations?

Angoli 07 .11 .2007Experimental Research Method in Politics and MediaChange is a fast phenomenon in our contemporary world . The need to adapt to these changes has necessitated slightly new inventions in almost all fields . These inventions admit the formulation of new policies and ideologiesPoliticians and journalist have not been left hand behind in this rat race The success of the un function policies and ideologies that that are devised by politicians , either in or kayoed of governments , is directly hinged on their (policies or ideologies ) popularity in the eyes of the popular They also determine if a political party depart have a competitive edge in basis of attracting the electorates . Politicians therefore , are always in need to hunch over how the public or the electorate for that matter is responding to the new policies and /or ideologiesIn , vade mecum of Political Communication , Lynda Lee Kaid talks of political trade as the masking of marketing principles and procedures in political campaigns by individuals and organizations . The procedure of which involve analyzing , development , execution and management of strategic campaigns by candidates , political parties government , lobbyists and interest groups that seek to induce public opinion , advance ideologies , win elections , pass legislations and referenda in response to needs and wants of selected people and groups in a lodge . Political marketing involve many concepts and theories that have been used traditionally for non-profit organizations in selling of goods and services to customers . This selection highlights the application of these same procedures to political market places where candidates , government officials and political parties use these techniques to drive public opinion in a desired direction (18On the other hand , to keep up with the emulation for audiences media houses are constantly designing new programs .

The media establishments therefore , pack studies to understand how a particular audience would conduct studies to demand an insight into how particular audiences identifies , for instance , emotionally or spiritually , to different types of media contented and also how they take in the content of such programs .This seek is what Barrie Gunter describes in his book , Media Research Methods : standard Audiences , Reactions and Impact , Barrie Gunter , as academic effective research . Media practitioners also carry out studies to serve as a terrene mensuration of audiences appreciation of media content and to established novel measurement systems . These are called industry-driven research ( 136Knowledge is crucial in any exercise of decision making . This is because making informed decisions goes a languish way to determine the success of any endeavor . In-depth acquaintance about an issue is achieved through research . This discuss is an figure out analysis of the observational techniques of research as employed by the media and politicians to verify the feasibility of their , programs , policies or ideologiesExperimental Research Method : Strengths and WeaknessesThe experimental research is an old approach in mass media research . And even up to date it continues to avail a riches of information for researchers and critics of the media . Roger Wimmer and Joseph Dominick allude to this fact in their...If you want to bring on a full essay, order it on our website: Orderessay

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