Kodak is faced with the problem to develop strategies that facilitate its prox result within a relatively mature and durable industry
Situation Analysis:
Strengths:
& counterfeit; Kodak’s position in its industry is reinforced (high grocery share)
& crap; Kodak has a strong brand name; Gold Plus brand is the specimen of the industry; 50% of buyers are identified as Kodak-loyal
& bell ringer; gritty marketing budget and developed advertising
& dump; reasoned understanding of the market; i.e.
various price brackets
• High margins, therefore place to maneuver with pricing strategies
Weaknesses:
• non very innovative
• Solely focused on film
• The binding on the contract with does not allow Kodak to modernise private brands
Opportunities:
• Technological advancements will provide recent product and market opportunities for Kodak
• People trying to hit the books more pictures, capture more memories may be colligate to the lack of time being spent with families and friends
Threat:
• Hard to compete based on step, since the differences among films are unclear
• Technological advances are rapid you need to keep up with it
• Mature industry and business, therefore high growth rates are not expected; growth is except achieved from pickings share away from the competition
• Increase competition, taking away the market share
• Effect of tourism industry- in economic downturns sales would go down because it is not a necessity (exaggerated but some marginal sales drops especially in premium brands)
• Threat of substitute products – separate films, video cameras
Consumer Analysis:
-Low involvement and based on kind shortcuts such as brand name and price
-half of picture takers kip down nothing or little about photography
-consumers are un-capable of identifying quality differences
Decision Criteria
• Maintain or expand market share of 70%
• Maintain exceptional gross...If you trust to get a full essay, order it on our website: Orderessay
If you want to get a full essay, wisit our page: write my essay .
No comments:
Post a Comment