People are not born with attitudes they tick them. We now explore the ways in which this happens.
Classical conditioning.
Customers much buy rude(a) reapings that are associated with favourably viewed brand name. Their appointed attitude towards the brand name, originally a neutral stimulus, whitethorn be the result of repeated satisfaction with other products produced by the same company. Using classical conditioning, the brand name is the unconditional stimulus that, through repetition and demonstrable reinforcement, results in a favourable attitude the conditional response. For good example, giving a new blend of coffee the benefit of a well know and respected family name, Nestle company is counting on an reference book of the favourable attitudes already associated with the nestle brand name to the Nescafe product.
submissive conditioning
Sometimes, attitudes follow the buying and consumption for a product. For example, a customer may buy a brand name product without already having an attitude towards it because it is the only product of its kind available, for example the last tube of toothpaste in a hotel pharmacy. Customers also require trial purchases of new brands from product categories in which they have unretentive personal involvement.
If they find the brand satisfactory, they are likely to erupt a favourable attitude towards it.
Cognitive learning theory
In situations where customers seek information about a product in order to solve a problem or forgather a need, they are likely to form a positive or negative attitude about the product on the basis of an information search and their own cognitions, or experience and beliefs. For example, Natasha is a teenager who loves cake, she thinks of making one for her birthday, but is touch that making a good cake is tricky. When Natasha learns that Glad oven broil has a product that promises to make even the stickiest meringue non stick, she is likely to form a positive attitude towards the brand Glad bake....If you necessity to get a full essay, order it on our website: Orderessay
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