Terracog Gps

February 13, 2012
Executive Summary



TerraCog Global Positioning Systems has been faced with a quandary of introducing a smart
global positioning system (GPS) that uses satellite imagery. booking within our organization
has surfaced due to the different views of management. Therefore, it is imperative that this
difference of opinion is resolved quickly. In order to do so we essential reevaluate introducing this GPS
system, determining the cost and profit to the company as well as a possible reorganization
of our administrative structure.

Introduction

TerraCog shortly has an unst adequate executive team that lacks proper leadership, effective
communication, and a consistent vision. In order to surpass our competition we essential take
appropriate measures in resolving the conflict amongst management and collectively making
the decision that will benefit our company. With our competition gaining the improvement of
introducing the satellite imagery GPS first, we face difficulties with determining cost,
performance and graphic style. With proper communication and collective ideas amongst
management, we will be able to introduce a product that will outperform our competitors
and evoke our GPS product line.

Background

TerraCog specializes in high-quality GPS and fishing sonar equipment.



TerraCog began
manufacturing high-end sonar equipment for pull sport fishermen and boaters,
introducing its first GPS products in the late 1990s marketed specifically to hunters, hikers
and campers. Industry reports indicated that the TerraCog GPS outperformed competing
products on navigation.

TerraCog found it was free to delay in technological innovation with little risk because when
the company introduced new products they surpassed those of competitors in addressing
customer needs. Since the introduction of our competitors satellite imagery GPS, our gross revenue
reps noticed an increase in customer demand for our recitation of a GPS with satellite imagery....If you want to get a integral essay, order it on our website: Orderessay



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