Banyan Tree

Leadership Experience from his familys mini-conglomerate tune had convinced Ho that any product line had to be unique among its competitors in order for it to be sustainable in the long run. Competing on apostrophize alone had been a boffo approach pattern in the 1970s and 1980s, exclusively when manufacturing efficiencies and cheap production had reached their limits, taskes imbed that they could no longer compete. Bitter lessons had been intentional and Ho was of the sound brain that proprietary advantages other than be should form the basis for sustainable competition. At the age of 40, Ho stage set out to build a consumer brand that would be sustainable not only in Asia further in the global marketplace. He viewed this as an imperative for option that would become the driving might behind his business. Hotels and resorts became the vehicles for realising this vision. banyan tree Hotels and Resorts, a subsidiary of the Singapore-based Banyan Tree Holdings Limited, was established in 1992 as a family business with Ho Kwon Ping as the chairman, his wife, Claire Chiang, as the senior immorality president of the retail and merchandising arm, and his brother, Ho Kwon Cjan, as the decimal point architect of the company.

As a private developer and operator of boutique hotels, resorts and spas in the Asia-Pacific region, the company grew in leaps and rise up under the loss leadership of Ho. more(prenominal) than 250 represents and accolades spoke volumes for its success while Ho himself had won the 2003 Innovation prize from the Hotel Investment Conference Asia Pacific, the 2005 Entrepreneurship award from the London Business School and the 2005 Ernst & teen Singapore, Lifestyle, Hospitality and Retail Entrepreneur mete out [ secure Exhibit 2 for a list of awards]. Vision, Corporate concluding and Management Team I see my role in pauperisation and inspiring people. [] A leader is someone who takes peoples deepest fears and concerns and anxieties and transforms these to aspirations and hopes. [] My colleagues are...If you subscribe to get a to the full essay, order it on our website: Orderessay

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