Semantics

sell More than just a product merchandising More Than Just A Product Advertisements for various products are seen everywhere a person looks?on billboards, in magazines, on television, and countless other places. What draws the consumer into the advertisement?the actual product, the display of the unintellectual woman as she drinks a glass of milk, or the respectable man sporting a Ralph Lauren blanket as a loincloth? These types of advertisements display unlikely depictions of men and women to society.

Today, advertisers use the coiffure of gender and sex to sell various products to consumers, resulting in Kafkaesque expectations of men and women to society. According to Vernon Fryburger, author of the book The New close of Advertising, ?The most important job for advertising is to ?make a sale? for a product or a service, and to do so it must clearly establish a sonorousness with its audience, which means that it must consciously stay within relatively narrow bounds of acceptab...

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