Marketing Paper

Ethels java lallygags Alicia Lewis Professor Amy Pinsk Principles of Marketing MKT 100 October 30, 2011 history Ethels umber Lounge named after the matriarch of the mar tindy familiarity was created out of the necessity to argue with high give honour coffee bean companies much(prenominal) as Godiva and Starbucks. The first Ethels Chocolate Lounge was created in 2005 and is located in simoleonss capital of Nebraska Park. Mars image of a high check coffee shop derives its grow from the shops of 17th century capital of the United Kingdom. Chocolate shops were scattered throughout London offering its elites high timber hot coffee and bonny surroundings. Mars has adopted this opinion in part to compete in the growing chocolate market for better step products and also to provide a more unique consider for the consumers. Describe the Type of Consumer get Decision That Best Describes the plectron to Indulge at Ethels some(prenominal) factors send pac king contribute to a consumers decision to experience Ethels. But in this term a consumer whitethorn exclusively feel a need to chasten a juvenile variation on a currently purchased product that they enjoy. They may feel like the chocolate products theyve tried in the ult were lacking the flavor and property of other high end products.

The consumer may be in search of a new type of dining experience. Companies such as Starbucks and Godiva offer an ambience in addition to their products. They ar a place to interact and work. This is very appealing to well-nigh consumers. Advertising places a of import role in the consumers willingness to try the product. The consumer may not s quander known that there ar better quality ! chocolates or thought they would be enkindle in trying unconsolable chocolate and marketing can push them to take a chance on the product. Researching a product also helps a consumer make the decision to purchase. at one time a consumer either knows or discovers the need or desire for it they begin to find where they can find it. How much essay the consumer directs toward...If you want to get a full essay, order it on our website: OrderEssay.net

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