International and Domestic market Comparison Paper
University of Phoenix
MKT 450
May 2, 2010
The marketing milieu consists of actors and forces outside the organization that dissemble managements ability to build and offer transactionhips with their target customers, which also offers both opportunities and threats. Marketing purlieu includes microenvironment, actors attached to the company that discover its ability to serve customers and macro-environment is societal forces that affect the microenvironment. The actors in marketing are the customers, public, suppliers, competitors, and marketing intermediaries. This paper pass on further discuss the comparison and contrast of marketing in India and in the United States. It will analyze the marketing environment of each country including cultural, political, legal, and economic influences.
In India, because of Globalization, the grocery and the national economy are undergoing quick changes and transformation. The subsequent development of global trade and the international competition allows technology scrap as an important factor in the global marketplace. India is the plunk for most populated country in the world, with nearly integrity billion people. It has a reasonably favorable pro- seam environment that aims to draw in multinational companies (MNCs).
The massive market size and positive business climate, scores of American firms, which includes General Electric, General Motors, McDonalds, Kelloggs, and Microsoft, have deep entered the Indian market.
The technological environment includes factors and trends connect to innovations that affect the development of new products or the marketing process. These technological trends can provide opportunities for new product development and affect how marketing activities are performed. As a result, the country has tough strong commercial interests with the United States, with trade and business relations across many industrial sectors. In fact, the U.S. is Indias leading informant of technology and the most valuable investor. In the United States of America, efficiency, adhering to deadlines and a...
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