Part of AOL strategy

It is doing so partly to start out its biggest competitor in this area that experts say is the future of online extraditey, AT&T. AT&T has the advantage that it will be capable to offer its go over the cable, a much faster, higher(prenominal) quality method of delivery. AOL will still deliver its services over traditional, slower, phone line transmission.

Part of the AOL schema includes forming partnerships with some other big name corporations in an effort to strengthen its dress over AT&T. It has inked deals with DirectTV hardware and Phillips Electronics who will own the set-top box needed to hook up to online services through the TV. A keyboard and software are also needed. AOL's AOL Anywhere strategy does not stop at conquering the American television mart and a TV mode of delivery. They intend to deliver online fibre services through everything from the phone to the microwave "AOL TV is scarce the beginning of a string of AOL Anywhere announcements. You'll see us looking at a variety of hand-held devices, radio set and smart phones. The

vision extends to nursing home appliances such as refrigerators, on which screens might display information and replace written notes. Every major appliance will be connected" (Henry A04).

For years analysts have predicted a conjugation of online serves and TV, but until the past few years the technology was deficient to deliver the level of quality people have come along to expect on their desktop computers. Part of the Anywhere strategy is increasing the amount of time subscribers spend on AOL "At present users stay on the service an average of 55 minutes a day. AOL wants that to rise to two hours" (Henry A04).

One of the biggest obstacles that presents itself as a roadblock and future threat to AOL, one that at the same times is its chief rival AT&T's biggest advantage, is that it cannot deliver its services through high speed cable connections. AT&T has been buying up cable companies across the nation with exactly this thought in mind. Microsoft, which manufactures WebTV, has also forged an alliance with AT&T and Nextel Communications in order to make its Windows CE software the software of AT&T clients
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