Wednesday, December 19, 2012

Executive Summary on Starbucks

Executive summary for Starbucks ACC/280 November 17, 2010 Executive summary for Starbucks For the second hebdomad within accounting, Team B was assigned to choose an organization, and to research the annual financial reports from the last two-three fiscal years. As a Team, we have chosen to discuss and analyze the vast java franchise called Starbucks. While using Starbucks balance sheet, income statements, and cash lean chart, this will help us to determine how well Starbucks is doing with their consumers, and throughout the globe. So now let us function off with explaining a brief history for this supremacyful company, along with all the data and records we were able to retrieve. A small drinking chocolate bean shop was opened in 1971 by three men, Zev Siegl, Gordon Bowker, and Jerry Baldwin in Seattles Pike Place Market; they named the shop Starbucks Coffee, Tea, and Spices. The sell company was successful in the sale of tea, spices, ground coffee, and cook whole bean coffee. However, in 1980 Siegl sold his part of the business. In 1982, Baldwin hired Howard Schultz, a salesperson of plastic, into the Starbucks venture. After experiencing popular espresso bars in Milan while on a business solecism Schultz discovers the potential for Seattle.
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Finally, Schultz shares his discovery of lattes and mochas with Seattle and the city instantly become fans of coffee (Gourmet Coffee Zone.com, 2008). Currently, Starbucks is enjoyed by millions of customers daily in over 50 countries and have facilities in more than 16,000 locations. Interestingly, the Starbucks name birth from the true American novel, Moby Dick, written by the author Herman Melville. After the middle 80s Starbucks continued to be a success to coffee drinking through-out the United States and eventually, the world. Following is the history of Starbucks driveway to success (Starbucks Corporation, 2010). 1987 - Starbucks opens stores in Vancouver and Chicago. 1988 -... If you want to get a ample essay, order it on our website: Orderessay

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