In an article in the Harvard Business Review, HBS Professor William Sahlman suggests that a great business plan is one that focuses on a series of questions. These questions doctor to the four factors critical to the success of every new venture: the people, the opportunity, the context, and the possibilities for both risk and reward. The questions about people revolve slightly three issues: What do they know? Whom do they know? and How soundly are they known? As for opportunity, the plan should focus on two questions: Is the market for the ventures product or proceeds large or rapidly growing (or preferably both)? and Is the assiduity structurally attractive? Then, in addition to demonstrating an understanding of the context in which their venture will operate, entrepreneurs should make clear how they will respond when that context inevitably changes. Finally, the plan should look unflinchingly at the risks the new venture... If you want to get a full essay, bless it on our website: Orderessay
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