Ford

Nirmal Tanna Dissertation 11.10.2000 Tutor: D Dovey, TUESDAY 12pm. Question How do the changes/reduction in UK car sets affect the maufaterer and customer? Research allow for be collected via the internet i.e values & product information. Internet car acquire has also changed the traditional way that an individual would procure a brand new motor vehicle. Other sources such as the AA, DVLA and TOP GEAR (BBC telavision program), will be contacted. The DVLA in Swansea whitethorn have intresting information on trends with have been influenced in the price restructuring. Interviews with the director and owner of a Ford garage will also succor to see how the changes are effecting the industry. This will help to establish how reduced UK prices are coming in line with important land Europe. Aspects such as recent changes in vehicle equipment levels, and general quality will also be of participation as the maufacturer has to tighten his profit margins. Lots of garages will be contactes this shall help establish which have reduced prices and offer deals to intise customers. popular trends will be apparent, but each dealer is a franchise so a particular Dealer i.e. BMW may be offering different packages around the country, even though list prices remain transparent. Government Legislation has also been a crucial factor behind the reduction In inflate UK prices.

This highly topical subject has also been investigated and highlighted Recently in the media. Monday, May 10, 1999 Published at 12:18 doh 13:18 UK Business: The Company File Ford sparks price war Pressure to reduce the price of new cars is increase Car-buyers in the UK could benefit from a price war as unity of the biggest name brands, Ford, signals its intent to compete more fiercely. Ford is reportedly... If you want to sop up a full essay, order it on our website: Orderessay

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