Wells Fargo Case Study

Strategic Management Part 1 - Case Study

This theme study is about Wells Fargo, a firm competing in the m geniustary services industry. We are going to analyse its strategy, control by Cross-Selling, to understand this success story.

I. Strategic Environment

1. Macro Environment

employ the PESTEL framework, the analysis is divided as follows:

The Graham-Leach-Bliley Act opened ambition between banks, insurers and brokers. It allowed investment and commercial banks to consolidate. This was a major luck for Fargo because the firm was doing business in ein truth segment of the industry. However, regime interventions and mortgage issues for instance, are considered generally as major threats to the financial services business.
Concerning the economic issue, there were a lot of good-looking commixrs in the United states in 1998. Wells Fargo seized this opportunity to merge with Norwest Corporation, and it resulted in the 6th largest bank in the US with $ one hundred ninety billion assets under management. In 2003, the earnings increased eve though there was a rise in the elicit rates level. The firm profited from the economic slowdowns, because it reduced competition.
The main(prenominal) conniption of the social issue is the population growth, which implies a growth of the penury for financial products.




Major technological challenges were incidents of online scams. Fargo spent $500 billion every year on R&D and seized the involution of the Internet as a major opportunity: they were one of the first bank to offer online services, and they experienced the biggest volume of online operations.

2. manufacture analysis

First of all lets take a look at Porters model: the main barrier to entry has been built by the firm, implementing a very diversified financial services strategy, and finally being touch on in more than 70 different businesses. This is very serious to implement, since it implies selling a very wide range of building complex products, with a lot of staff training and...If you want to live a full essay, order it on our website: Orderessay



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