Marketing Case

A detai conduct report on twain Wheeler Marketing Mix in Raipur.

Contents Page

1. Introduction 3

2. Brief Description of major brands in Raipur 4

3. Market Survey procedures and observations 5

4. Marketing Mix(4Ps) Analysis 7

1. Product 7

2. Pricing 9

3. Place 9

4. Promotion 9

5. Swot Analysis of major brands 10

6. Reference 14

Introduction

India is the sulfur largest producer and manufacturer of two bicyclers in the world. 2- wheelwrights is one of the drivers of stinting growth as it fulfils the transportation need of the large humiliate middle class population of a developing province like India. Some major steps like abolition of licensing in 1991 and removal of quantitative restrictions of the past decade has light-emitting diode to further boom in the industry. Permitting automatic approval and ordered liberalization of the sector over the years have direct to the development of the industry. Cut throat competition amongst the various companies has led to drop in the prices. Also SMART marketing techniques enabled the companies to bemuse up the demand in the middle-income group.

Bikes argon a major segment of Indian two wheeler industries. Indian companies are among the largest two wheeler manufacturers in the world. Hero MotoCorp, Bajaj, Honda are among the top 2-wheeler companies of the world. The other key players in the two wheeler industry are TVS motors, Yamaha motors, Suzuki etc.

Types of Two wheelers in Raipur:

There are mainly three types of 2 wheelers available in Raipur. They are motorcycles, scooters/scooty and mopeds. The various two wheeler products of four companies are listed below:

Hero MotoCorp	BAJAJ AUTO LTD	HONDA	TVS Motor
PASSION PRO	DISCOVER 125 CC	DIO DLX	FLAME 125 CC
SPLENDOR+	08% rowspan=1 colspan=1> DISCOVER 100 CC	AVIATOR	SPORT
SUPER SPLENDOR	XCD 125 CC	CB TWISTER	JIVE
CD DAWN	PLATINA 100 CC	SHINE	STAR CITY
PLEASURE	PULSAR 180 CC	ACTIVA	SCOOTY PEP+
HUNK...

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